RED DOG
Part of producing successful artwork is choosing exactly the right shot. I waded through about fifteen thousand photographs to choose what I thought to be the larrikin incarnate.
Among many collateral pieces this was a certificate I designed which was presented to JB HI-FI for their participation in RED DOG's success.
The beloved Australian film RED DOG was a huge success for Village Roashow, breaking all kinds of records at the time for both theatrical and home entertainment.
RED DOG true blue
RED DOG TRUE BLUE was the second film in the franchise. Typically the project kicks off with a brief to produce anywhere between twenty and forty keyart options. From here it gets whittled down to a winner.
The first poster that hits the public square is usually the TEASER POSTER.
I received an email from the Chairman of Village Roadshow at the time complimenting me on this particular piece of art.
ORIGINAL IMAGE
style guide
Two years before the film's release I initiated the idea that we try and produce merchandise with the view to sell it in to the big retailers. As such I liaised with game makers, Warner Consumer Products for Apparel needs and produced a comprehensive style guide.
