XONIC golf
Xonic iTQ is an award-winning golf app based out of Canada.
I initially came on board after a colleague recommended me to provide a number of videos.
The founder was very happy with my work, which has resulted in me now looking after
all of the marketing for the Xonic account.
Below are just a few examples of a continuous slew of work ranging from printed and digital marketing collateral,
including videos, EDMs / EBlasts, website and app designs (often translated in 6 languages).
[ Voice overs by the very talented voice actor Colin Cassidy. Click on the bottom right of each video to listen]
My primary contribution so far, has been to shift Xonic's marketing from what was
a very dry and serious approach, to a strategy that's now a whole lot more fun and friendly.
This direction has inspired the owners to develop a whole series of in-app games to help develop a golfer's skills.
THE NEW LOOK
THE OLD LOOK
One of my consistent design approaches is to make sure we highlight, where we can,
the A.I. science of the app with graphic-style analytics.
I also make sure that we include more images of happy golfers.
QUICK GAME CHALLENGES
Designing logos, icons and finding communication & navigational solutions.
truth be told...
i love working in figma
I'm also always a big fan of making sure any advertising asset is contextual to the medium.
